S6 | 515: Predictive analytics and a first-party data strategy with Alan Gilleo, Leap Group

Digital StrategyTechnologyConversational AI
Written By Basil Ali

About the Episode

Anyone listening to this show has heard us talk quite a bit about AI’s impact on marketing and the customer experience. We’ve covered a pretty broad cross section of approaches, but as you’ve likely heard on this show and in many of the other places you get information, it seems like generative AI is getting a lot of the attention these days.

While our discussion will likely touch on Gen AI, today we’re going to focus more on predictive analytics and predictive modeling, another area of AI that is just as powerful (if not moreso in some cases) as the other types of artificial intelligence tools available. And specifically, we’re going to talk about using predictive analytics to better succeed in a first-party data world.

To help me discuss this topic, I’d like to welcome Alan Gilleo, CMO at Leap Group.

About Alan Gilleo

Alan Gilleo is a seasoned marketing professional and a co-founder at Leap Group, where he serves as the CMO. With over 25 years of experience in the field, he has been a driving force behind the creation and management of a dynamic network of specialized agencies. These agencies are driven to deliver innovative and highly effective marketing strategies and consumer experiences to clients across a wide range of industries.

At the core of Alan's mission is a commitment to help clients "market less and matter more." His approach centers on creating a seamless and impactful customer journey that extends across all digital, physical, and virtual touchpoints. He is passionate about remaining at the forefront of industry trends and constantly seeks out new ways to leverage technology, data, and creativity to make a meaningful and lasting impact.

Alan has cultivated a diverse skill set over the course of his career, with expertise spanning creative direction, marketing communications, digital marketing, and branding. His career began in college, working at an advertising agency on the creative & production side of advertising. He received a Bachelor of Technology in digital multimedia from Andrews University in Berrien Springs, Michigan. His academic tenure and early career development quickly sparked a fiery entrepreneurial spirit. 

While Alan’s first passion has been being an advertising executive, he has leveraged his entrepreneurial drive into ownership and investments with real estate and identity and fraud prevention companies. And to top it off, he runs a commercial meat goat farm on the side with his wife and four children.

Resources

Alan Gilleo, CMO, Leap Group

Basil Ali
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S6 | 516: Customer and data centricity with Lamees Butt, Zoovu
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S6 | 514: Nimble customer research with Todd Horvitz, Head of Insights, HP