S5 | 434: Composable, omnichannel marketing with Rupali Jain, Chief Product Officer, Optimizely

Digital StrategyTechnologyConversational AI

Oct 18

About the Episode

I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today.

Today we’re going to talk about an exciting announcement at the show this year, which is called Optimizely One, and while I will let my guest provide a more robust definition for us, it’s a SaaS platform for digital marketing that is decoupled, highly composable, and includes components for creation, delivery, personalization and testing of digital content to improve the customer experience.

This connects to several trends happening in the market which include a shift towards both composable approaches while also providing marketers with the need to provide consistent and continually improving experiences in an omnichannel world.

To help me discuss this topic, I’d like to welcome Rupali Jain, Chief Product Officer, Optimizely.

About Rupali Jain

Rupali Jain is the Chief Product Officer at Optimizely, where she lends her deep technical expertise to further empower fast, confident innovation in marketing. Throughout her two-decade career in product management, strategy and engineering, Jain has held product leadership positions at a number of SaaS software companies, including PowerBI at Microsoft and Qualtrics.

Resources

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Optimizely: https://www.optimizely.com

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Synopsis

In this episode of the Agile Brand podcast, host Greg Kihlström and guest Rupali Jain, Chief Product Officer at Optimizely discuss the announcement of Optimizely One at the Opticon 2023 conference. Optimizely One is a SaaS platform for digital marketing that offers a decoupled and highly composable approach. It includes components for creation, delivery, personalization, and testing of digital content to enhance the customer experience. This aligns with the current market trends of composable approaches and the need for consistent and improving omni-channel experiences.