S6 | 487: (Actually) great content with generative AI, with Jon Ricketts, AGYL AI

Digital StrategyTechnologyConversational AI

Feb 21

About the Episode

It didn’t take long but the world is awash in generative AI-based content, and let’s face it. A lot of it isn’t great. But that’s not the way it has to be.

Today we’re going to talk about how to utilize generative AI well for on-brand content creation, and why paying attention to the details matters here.

To help me discuss this topic, I’d like to welcome Jon Ricketts, CEO and Co-Founder of AGYL AI.

About Jon Ricketts

Jon Ricketts is a highly accomplished co-founder and CEO, renowned for his exceptional leadership in the technology industry. With a career spanning over 12 years in the SaaS sector, Jon has established himself in the field of artificial intelligence and business innovation. He currently holds the position of co-founder and CEO at Writerly, a generative artificial intelligence SaaS platform catering to businesses and enterprises.

A native of Tennessee, Jon’s journey as an entrepreneur began as an early employee at Transcard, a pioneering fintech company specializing in payments processing. During his tenure, he spearheaded partnerships and business development, demonstrating his acumen for forging strategic alliances and driving growth.

NEW GUIDE TO Generative AI Learn how to create better, more personalized content and experiences more easily in this best-selling book available in print, digital, and audio

Resources

Writerly (AGYL AI) website: https://writerly.ai/
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Synopsis

Leveraging Generative AI for On-Brand Content Creation

In the podcast episode, John Ricketts, CEO and co-founder of AGYL AI, explores the intricacies of utilizing generative AI for on-brand content creation. He stresses the importance of focusing on details such as brand voice, syntax, and content structure to ensure that the content aligns with the brand's identity and resonates with the target audience.

Brand Voice

Ricketts emphasizes the need to refine the models responsible for generating content to capture the brand's unique voice effectively. He notes that initial outputs from large language models may lack character and sound robotic. Therefore, it is crucial to concentrate on defining the brand voice to create authentic content that aligns with the brand's tone and messaging.

Syntax and Accuracy

Another critical aspect discussed is the importance of maintaining proper syntax and accuracy in the content. Ricketts highlights the significance of ensuring that the generated content accurately conveys the intended message. By focusing on syntax and accuracy, brands can prevent errors and ensure that the content is clear, coherent, and free from grammatical mistakes.

Content Structure

Furthermore, Ricketts stresses the significance of considering content structure when utilizing generative AI for content creation. He emphasizes the need to ensure that the content is structured appropriately for its intended purpose, whether for consumer-facing platforms or internal use. By paying attention to content structure, brands can create well-organized, engaging content tailored to the target audience.

In conclusion, the episode underscores the importance of meticulous attention to details like brand voice, syntax, and content structure when leveraging generative AI for on-brand content creation. By focusing on these key elements, brands can create compelling, authentic content that resonates with their audience and reinforces their brand identity.

Companies of all sizes can benefit from adopting generative AI, but success depends on curiosity, experimentation, and a willingness to adapt. The episode of The Agile Brand podcast featuring John Ricketts, CEO and co-founder of Writerly, sheds light on the potential advantages of incorporating generative AI into business operations. John emphasizes that the technology is scalable across the spectrum, from small to large organizations. However, the key to unlocking the full potential of generative AI lies in the company's approach to innovation and adaptation.

John highlights the importance of intellectual curiosity as the starting point for leveraging generative AI effectively. He suggests that companies need to identify areas where they can improve and explore how generative AI can address those challenges. This proactive and inquisitive mindset is crucial for organizations of all sizes to make the most of this technology.

Moreover, John emphasizes the need for companies to experiment and learn by immersing themselves in the technology. He mentions that the foundation models of generative AI are continuously improving with each release, making it easier for users to engage with the technology. By actively engaging with generative AI and exploring its capabilities, companies can gain valuable insights and discover new applications that can drive significant value.

In conclusion, the episode underscores that the success of adopting generative AI is not solely dependent on the size of the organization but rather on the company's willingness to embrace change, experiment with new technologies, and adapt to evolving trends. By fostering a culture of curiosity, experimentation, and adaptability, companies can harness the power of generative AI to enhance their operations, drive innovation, and stay ahead in an increasingly competitive market.

Balancing human decision-making with AI integration is crucial to maximize the value of AI technology in organizations. In the podcast episode, John Ricketts, CEO and co-founder of Writerly, emphasizes the importance of human input in conjunction with AI capabilities to achieve optimal results in content creation.

John highlights that while AI technology can automate tasks and generate content efficiently, it is essential for humans to provide guidance, oversight, and refinement to ensure that the output aligns with the brand's voice and objectives. He mentions the significance of human intervention in refining the AI-generated content to meet specific requirements and maintain consistency with the brand's identity.

Moreover, John discusses the need for a multi-model approach to content creation, where human decision-making complements AI capabilities in areas such as brand voice, syntax, accuracy, and content structure. By combining human expertise with AI automation, organizations can enhance the quality of content, ensure relevance to the target audience, and achieve consistency across various communication channels.

The episode underscores the idea that while AI technology offers efficiency and scalability, human judgment and creativity are indispensable in guiding AI systems to produce content that resonates with customers and reflects the brand's values. By striking a balance between human decision-making and AI integration, organizations can leverage the strengths of both to maximize the value of AI technology in content creation and customer engagement.