Forbes: Strategic Evaluation Of Your MarTech Stack

This article was written by Greg Kihlström for Forbes Agency Council. Read the original article here.

Your marketing technology, or martech, platforms and infrastructure have a profound impact on your team’s ability to drive new customer acquisition, keep customers engaged and stay one step ahead of the competition.

Choosing the best approach and platforms to be part of your martech stack, then, is no simple task. With so many options available, it can be difficult to determine which tools are essential and which ones can be avoided. In this article, we’ll discuss why it’s important to evaluate your martech stack and how to do it in order to maximize efficiency and return on investment (ROI).

This article was written by Greg Kihlström for Forbes Agency Council. Read the original article here.