Greg Kihlström

View Original

Forbes Q&A: 12 Strategies That Will Improve Your Account-Based Marketing Efforts

I was featured in this Q&A on Forbes.com: Marketing was once viewed as a "one size fits all" activity, where businesses broadcast the same message to every single customer. In recent years, marketers have gained access to a wealth of individual consumer data and insights, making it easier to personalize their efforts for maximum effectiveness.