Episode 27: Social Transformation and Brands

Second part of a multi-episode discussion of what changed to cause the need for agile brands. Unlike the “Mad Men” days of advertising, it’s not enough to send one-way messages. Successful brands don’t talk at people, they engage with them. A modern brand offers a multi-channel customer experience that is a persistent two-way exchange, more like a relationship than a one-off experience.

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Greg Kihlstrom