Episode 13: Brand as Object

The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based on a long history that originates with the very beginning of written communication. The moment we used a drawing, an image, a symbol to represent something else, we’ve been essentially branding things. From cave paintings to hieroglyphics, to the first logo representing a company, we’ve been using graphic representations to give meaning to ideas.

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Greg Kihlstrom