TDWI: Data, Data Everywhere, But Do You Know What to Do with It?

This article was originally written by Greg Kihlström for TDWI. You can read the original article in full here.

Disorganized data is one of the main barriers standing between today’s brands and success. When data is properly organized and accessible, companies can get ahead of their customer needs and drive them toward loyalty programs, which increase retention and customer lifetime value. Today’s brands, from retailers and restaurants to financial services and football teams, have more data than ever to work with, but they’re still failing to bridge the data gap between them and what their customers want. In fact, 77% of decision makers think they underutilize customer data.

Let’s look at how to untangle the web of data you currently have so you can connect data from many sources together and provide the seamless customer interactions you’ve long chased.

This article was originally written by Greg Kihlström for TDWI. You can read the original article in full here.