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    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/3/21/forbes-the-importance-of-aligning-people-processes-and-technology-amid-transformation-initiatives</loc>
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    <lastmod>2023-11-20</lastmod>
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  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/technology-employee-experience</loc>
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      <image:caption>Register to watch this pre-recorded webinar. WATCH NOW</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/13/the-metrics-of-customer-experience-part-7-ffep5</loc>
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    <lastmod>2023-11-20</lastmod>
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      <image:title>The Agile Brand Blog - Measurement and the Customer Journey</image:title>
      <image:caption>This article discusses CX and the customer journey, based on ideas and insights from Greg Kihlström’s recent book, Meaningful Measurement of the Customer Experience.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/13/the-metrics-of-customer-experience-part-7</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
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      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 7: Process Measurements for Customer Experience</image:title>
      <image:caption>The final part in a 7-part series on customer experience measurement, based on ideas and insights from Greg Kihlström’s recent book, Meaningful Measurement of the Customer Experience.</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/2/22/cmswire-the-3-key-components-of-a-first-party-data-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/2/22/enghouse-interactive-its-time-for-more-meaningful-measurement-of-cx</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/13/the-metrics-of-customer-experience-part-6-process</loc>
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    <lastmod>2023-11-20</lastmod>
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      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 6: Process Measurements for Customer Experience</image:title>
      <image:caption>The sixth part in a 7-part series on customer experience measurement, based on ideas and insights from Greg Kihlström’s recent book, Meaningful Measurement of the Customer Experience.</image:caption>
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    <image:image>
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      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 6: Process Measurements for Customer Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/2/15/forbes-using-an-agile-approach-for-marketing-success</loc>
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    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/13/the-metrics-of-customer-experience-part-5-product</loc>
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    <lastmod>2023-11-20</lastmod>
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      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 5: Product Measurements for Customer Experience</image:title>
      <image:caption>The fifth part in a 7-part series on customer experience measurement, based on ideas and insights from Greg Kihlström’s recent book, Meaningful Measurement of the Customer Experience.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/675b9de0-2884-4031-bb31-1538d62e5276/article-charts+copy3.jpg</image:loc>
      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 5: Product Measurements for Customer Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/2/4/cmswire-understanding-the-key-components-of-a-customer-data-platform</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/13/the-metrics-of-customer-experience-part-4-qualitative</loc>
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    <lastmod>2023-11-20</lastmod>
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      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 4: Qualitative Customer Experience Measurements</image:title>
      <image:caption>The fourth part in a 7-part series on customer experience measurement, based on ideas and insights from Greg Kihlström’s recent book, Meaningful Measurement of the Customer Experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/0ca33faf-0cec-42f3-8bab-a7ae7e8511b0/article-charts+copy2.jpg</image:loc>
      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 4: Qualitative Customer Experience Measurements - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/13/the-metrics-of-customer-experience-part-3-quantitative</loc>
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    <lastmod>2023-11-20</lastmod>
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      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 3: Quantitative Customer Experience Measurements</image:title>
      <image:caption>The third part in a 7-part series on customer experience measurement, based on ideas and insights from Greg Kihlström’s recent book, Meaningful Measurement of the Customer Experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/b1dc67d6-311e-4d18-8c0e-bc2373d47a90/article-charts+copy1.jpg</image:loc>
      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 3: Quantitative Customer Experience Measurements - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/20/cmswire-use-next-best-action-to-elevate-your-customer-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/13/the-metrics-of-customer-experience-part-2-cx-measurement-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
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      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 2: A framework for Customer Experience Measurement</image:title>
      <image:caption>The second part in a 7-part series on customer experience measurement, based on ideas and insights from Greg Kihlström’s recent book, Meaningful Measurement of the Customer Experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/18/forbes-getting-maximum-roi-from-your-personalization-efforts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/13/the-metrics-of-customer-experience-part-1-traditional-cx-measurements-and-their-challenges</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
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      <image:title>The Agile Brand Blog - The Metrics of Customer Experience, Part 1: Traditional CX Measurements and Their Challenges</image:title>
      <image:caption>The first part in a 7-part series on customer experience measurement, based on ideas and insights from Greg Kihlström’s recent book, Meaningful Measurement of the Customer Experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/12/meaningful-measurement-of-the-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/11/capitol-communicator-introducing-meaningful-measurement-of-the-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2022/1/7/cmswire-how-and-when-to-use-email-segmentation-and-personalization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/12/22/forbes-key-considerations-for-implementing-customer-journey-orchestration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/12/17/cmswire-do-you-need-customer-journey-orchestration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/12/1/cmswire-creating-an-agile-data-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/11/30/agile-digital-transformation-and-improving-the-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1621810429055-LJ1ZHQKM4SW8PEY0UR49/agile-digital-transformation-16x9.png</image:loc>
      <image:title>The Agile Brand Blog - Agile digital transformation and improving the customer experience</image:title>
      <image:caption>In this article, Greg Kihlström discusses designing, implementing, and managing meaningful and agile change for a customer-centric organization by looking at the four components of an agile digital transformation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/11/16/technologys-impact-on-the-employee-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/ca5e3725-2544-4aa1-8867-8b4fe41aa087/mitel-_Website+banner.jpg</image:loc>
      <image:title>The Agile Brand Blog - Technology’s impact on the employee experience - The Experience Trifecta</image:title>
      <image:caption>This is the first of a two-part series on what we call the experience trifecta: combining technology, employee experience and customer experience to create a better communication and collaboration environment that translates to better business outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1634552695338-MTDJ7GWO8BZXM8PA1CJP/website-banner-01.jpg</image:loc>
      <image:title>The Agile Brand Blog - Technology’s impact on the employee experience - Thrive in the changing world of work</image:title>
      <image:caption>Contact us for more information on how you can create a more agile organization and workforce.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/11/15/forbes-how-the-great-resignation-is-affecting-the-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/11/9/cmswire-use-cdps-and-crms-together-for-optimal-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/11/4/big-a-and-little-a-agile-approaches-and-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/303ccc45-f115-4ec6-bbd3-2cf393aa9398/agile-cx-slide_Agile+CX.jpg</image:loc>
      <image:title>The Agile Brand Blog - Big A and Little a Agile Approaches and Customer Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/10/27/cmswire-how-to-prepare-your-customer-experience-efforts-for-a-post-cookie-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/10/18/cmswire-create-better-customer-and-employee-experiences-with-experience-level-agreements</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/10/12/forbes-your-companys-biggest-investment-in-customer-experience-is-your-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/9/28/cmswire-digital-transformation-goes-nowhere-without-leadership-buy-in</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/link-customer-experience-digital-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/9/10/forbes-how-cognitive-biases-can-create-a-negative-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/8/23/cmswire-dont-forget-the-human-component-of-digital-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/digital-transformation-what-it-is</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/8/11/cmswire-make-data-governance-a-shared-responsibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/7/29/cmswire-how-data-governance-improves-customer-experience-3-examples</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/7/22/forbes-real-time-insights-are-the-future-of-customer-experience-measurement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/7/14/cmswire-why-you-need-real-time-insights-to-improve-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/7/1/meaningful-business-transformation-through-experience-maturity-part-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618234396395-CHE6L70XY4785D9LXVXI/COx-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand Blog - Meaningful business transformation through experience maturity, part 4: exploring the 10 elements of experience maturity</image:title>
      <image:caption>Let’s now explore each of the elements in the experience maturity model in more depth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/7/1/meaningful-business-transformation-through-experience-maturity-part-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618234396395-CHE6L70XY4785D9LXVXI/COx-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand Blog - Meaningful business transformation through experience maturity, part 3: 10 elements of experience maturity</image:title>
      <image:caption>At each stage in the experience maturity model, we use specific categories to analyze and assess an organization’s capabilities and maturity across customer experience and employee experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/7/1/meaningful-business-transformation-through-experience-maturity-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618234396395-CHE6L70XY4785D9LXVXI/COx-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand Blog - Meaningful business transformation through experience maturity, part 2: 5 stages of experience maturity</image:title>
      <image:caption>Let’s explore the 5 stages of experience maturity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/7/1/meaningful-business-transformation-through-experience-maturity-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618234396395-CHE6L70XY4785D9LXVXI/COx-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand Blog - Meaningful business transformation through experience maturity, part 1</image:title>
      <image:caption>Performing an experience maturity assessment at the beginning of an experience initiative ensures you are taking the right approaches across the different areas it measures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1624114030052-FXM9O2ASNQG2JY7E3M9T/COX2-_Maturity+Model.jpg</image:loc>
      <image:title>The Agile Brand Blog - Meaningful business transformation through experience maturity, part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/6/29/creating-a-next-best-action-strategy-with-artificial-intelligence-next-best-offer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1624055675190-PHYG49W27VT41IMVQK4J/unsplash-image-SwLPmCYo-QM.jpg</image:loc>
      <image:title>The Agile Brand Blog - Creating a Next Best Action Strategy with Artificial Intelligence: Next Best Offer</image:title>
      <image:caption>Let’s explore a few ways that next best action can incorporated as a strategy to reach customers and provide a meaningful experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1624055885569-OVMYPX17WPMWE7RCFN88/ai-nextbestaction.jpg</image:loc>
      <image:title>The Agile Brand Blog - Creating a Next Best Action Strategy with Artificial Intelligence: Next Best Offer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1624055914702-XRZCOTRQPDU8WCHS5LZM/ai-nextbestaction-2.jpg</image:loc>
      <image:title>The Agile Brand Blog - Creating a Next Best Action Strategy with Artificial Intelligence: Next Best Offer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/6/18/assessing-the-effectiveness-of-artificial-intelligence-in-your-organization-part-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1624047335572-7ADKH2K5D0XQAD61MATP/unsplash-image-wQLAGv4_OYs.jpg</image:loc>
      <image:title>The Agile Brand Blog - Assessing the Effectiveness of Artificial Intelligence in Your Organization, Part 3</image:title>
      <image:caption>After assessing how well AI is currently being utilized and understood within your organization, it’s time to start assessing the results that you are achieving.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/6/18/assessing-the-effectiveness-of-artificial-intelligence-in-your-organization-part-1-pa935</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1624047335572-7ADKH2K5D0XQAD61MATP/unsplash-image-wQLAGv4_OYs.jpg</image:loc>
      <image:title>The Agile Brand Blog - Assessing the Effectiveness of Artificial Intelligence in Your Organization, Part 2</image:title>
      <image:caption>The first thing to do is to look at how well your organization both understands and uses its data science teams and their work in utilizing artificial intelligence and machine learning in business applications. We will divide this into three aspects, each of which will be explored below.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/6/18/assessing-the-effectiveness-of-artificial-intelligence-in-your-organization-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1624047335572-7ADKH2K5D0XQAD61MATP/unsplash-image-wQLAGv4_OYs.jpg</image:loc>
      <image:title>The Agile Brand Blog - Assessing the Effectiveness of Artificial Intelligence in Your Organization, Part 1</image:title>
      <image:caption>It is critical that you are able to assess the effectiveness of this technology within your organization. Let’s explore several ways that you can assess the effectiveness of artificial intelligence and other data science efforts by asking a few questions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/6/15/when-a-great-customer-experience-requires-digital-transformation-to-succeed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/6/7/what-is-strategyops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1622826963237-JF7QG2F2AQ9JDOXD03TO/strategy-ops-16x9-01.png</image:loc>
      <image:title>The Agile Brand Blog - What is StrategyOps?</image:title>
      <image:caption>Strong execution of a bold strategy is critical to business success. Just as critical is the processes, platforms, and people involved in connecting those two important pieces together. StrategyOps is my proposed solution to this key challenge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1622826290382-WBQ7S8AAM34MR2MTD5LA/StrategyOps.png</image:loc>
      <image:title>The Agile Brand Blog - What is StrategyOps? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/agile-digital-transformation-part-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1621808453071-7U68BE5XEIAFAYKLKISJ/agile-digital-transformation-16x9.png</image:loc>
      <image:title>The Agile Brand Blog - Improving customer experience through agile digital transformation, part 5</image:title>
      <image:caption>Let’s look at three important things to consider as you begin your digital transformation initiative.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/agile-digital-transformation-part-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1621808453071-7U68BE5XEIAFAYKLKISJ/agile-digital-transformation-16x9.png</image:loc>
      <image:title>The Agile Brand Blog - Improving customer experience through agile digital transformation, part 4</image:title>
      <image:caption>Using agile processes and methodologies within your digital transformation initiative will help it achieve sustained success.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/agile-digital-transformation-part-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1621808453071-7U68BE5XEIAFAYKLKISJ/agile-digital-transformation-16x9.png</image:loc>
      <image:title>The Agile Brand Blog - Improving customer experience through agile digital transformation, part 3</image:title>
      <image:caption>Let’s take a look at the primary reasons why digital transformation initiatives fail to reach their goals, and some ways to mitigate them.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/agile-digital-transformation-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1621808453071-7U68BE5XEIAFAYKLKISJ/agile-digital-transformation-16x9.png</image:loc>
      <image:title>The Agile Brand Blog - Improving customer experience through agile digital transformation, part 2</image:title>
      <image:caption>Now that we have a better understanding of what digital transformation is, and the different components that make it up, let’s talk about its importance to organizations. We’re going to look at four categories of benefits.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/agile-digital-transformation-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1621808453071-7U68BE5XEIAFAYKLKISJ/agile-digital-transformation-16x9.png</image:loc>
      <image:title>The Agile Brand Blog - Improving customer experience through agile digital transformation, part 1</image:title>
      <image:caption>In this 5-part series, I’m going to discuss the importance of digital transformation, how to ensure you achieve your organizational goals, and the best ways to plan for success.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/5/18/forbes-why-nps-should-not-be-your-only-customer-experience-metric</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/5/1/how-recruiters-can-find-better-candidates-more-efficiently</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/agile-workforce-creating-a-successful-agile-workforce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618405759724-5AHBHTIQMB14MJ0U393Q/agile-workforce-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand Blog - The agile workforce, Part 3: Creating a successful agile workforce</image:title>
      <image:caption>In this final part of this series on the agile workforce, I’m going to talk about how to implement and be successful with a hybrid team so that your organization can truly embrace the future of work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/meaningful-metrics-measurement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/agile-workforce-future-of-work-knzfe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618405759724-5AHBHTIQMB14MJ0U393Q/agile-workforce-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand Blog - The agile workforce, Part 2: How organizations can be successful in the future of work</image:title>
      <image:caption>In this part of the series, I’m going to talk about how organizations themselves can best prepare, adapt, and improve in the era of the agile workforce.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/agile-workforce-future-of-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618405759724-5AHBHTIQMB14MJ0U393Q/agile-workforce-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand Blog - The agile workforce, Part 1: How companies can thrive in the future of work</image:title>
      <image:caption>Now, let’s explore the different types of team members that make up the agile workforce.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/return-on-customer-experience-part-2-z38cc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618234396395-CHE6L70XY4785D9LXVXI/COx-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand Blog - Return on customer experience: how to meaningfully measure and improve CX, Part 3</image:title>
      <image:caption>In this part of the series, I’m going to discuss how to get started with measuring and operationalizing return on experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/return-on-customer-experience-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618234396395-CHE6L70XY4785D9LXVXI/COx-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand Blog - Return on customer experience: how to meaningfully measure and improve CX, Part 2</image:title>
      <image:caption>In this second part of the series, I discuss how customer and employee experience are related, as well as how to measure return on experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/return-on-customer-experience-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618234396395-CHE6L70XY4785D9LXVXI/COx-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand Blog - Return on customer experience: how to meaningfully measure and improve CX, Part 1</image:title>
      <image:caption>In this 3-part series, I’m going to discuss what we mean by return on experience, the link between customer and employee experience, and how to operationalize great experience in a way that is repeatable and adaptive to change.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/3/31/embracing-agile-creativity-part-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1617237538975-FBB73J90V6XJS5X9IUK2/agile-creativity.jpg</image:loc>
      <image:title>The Agile Brand Blog - Embracing agile creativity, Part 3: how to use process to be more successful with creative projects</image:title>
      <image:caption>There are several components to a creative-friendly process.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/3/31/embracing-agile-creativity-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1617237538975-FBB73J90V6XJS5X9IUK2/agile-creativity.jpg</image:loc>
      <image:title>The Agile Brand Blog - Embracing agile creativity, Part 2: how process can enable greater creativity</image:title>
      <image:caption>Let’s explore how process can help individuals and teams to be more creative.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/3/31/embracing-agile-creativity-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1617237538975-FBB73J90V6XJS5X9IUK2/agile-creativity.jpg</image:loc>
      <image:title>The Agile Brand Blog - Embracing agile creativity, Part 1</image:title>
      <image:caption>It would seem that process and creativity are at odds with one another. The two can not only co-exist, but work together to create better results and enable teams to be more creative and productive.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/3/30/forbes-how-to-create-a-great-remote-employee-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1617103495522-7R6168XE9NA4PDTWOR1T/unsplash-image-6TQmOn8p8RM.jpg</image:loc>
      <image:title>The Agile Brand Blog - Forbes: How To Create A Great Remote Employee Experience</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/3/29/that-uncomfortable-feeling-is-here-to-stay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1617018884400-NQF6S14OQUL694OHA413/unsplash-image-Ap_nQD1V5Xg.jpg</image:loc>
      <image:title>The Agile Brand Blog - That uncomfortable feeling is here to stay - We are collectively living through a period of change. Home is on the other side of over a year of something unexpectedly and suddenly different. We aren’t going back home, because we aren’t changing back.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/3/22/instead-of-a-good-experience-start-creating-delight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1616446518389-MOZKGN3TNS7PID046ON7/unsplash-image-YIN4xUBaqnk.jpg</image:loc>
      <image:title>The Agile Brand Blog - Instead of a "good" experience, start creating delight - Delight can be big or small. The surprise when something is easier than it used to be, or than it was at the last company you worked with. Or the feeling you get when you got more than you thought you would receive.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/3/11/12-customer-experience-keynote-speakers-you-should-consider</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/3/11/hiring-pitfalls-to-avoid-in-the-era-of-the-agile-workforce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/2/28/starting-the-conversation-about-the-agile-workforce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/1/21/forbes-upskilling-creates-an-agile-workforce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2021/1/5/mampa-unplugged-growing-a-business-through-acquisition-and-selling-it-higher-with-greg-kihlstrom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-brand-blog/2020/12/2/forbes-how-hybrid-teams-are-critical-to-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:title>Podcast - Episode 15: Brand As Experience</image:title>
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    <lastmod>2023-11-20</lastmod>
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      <image:title>Podcast - Episode 14: Brand as Idea</image:title>
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    <lastmod>2023-11-20</lastmod>
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      <image:title>Podcast - Episode 13: Brand as Object</image:title>
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    <lastmod>2023-11-20</lastmod>
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      <image:title>Podcast - Episode 12: Cars and Branding</image:title>
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    <lastmod>2023-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1556017809118-KSXI2B1JKL6IBHMEVA8T/TheAgileWorld-Episode-11-Greg-Kihlstrom.png</image:loc>
      <image:title>Podcast - Episode 11: Branding and Relevance</image:title>
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    <loc>https://www.gregkihlstrom.com/the-agile-world-podcast-season-1/2019/4/18/special-episode-the-digital-revolution-with-burke-buechler-from-teksystems</loc>
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    <lastmod>2023-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1555515462143-3C1WNS7UQE6ICL4ZZXQG/TheAgileWorld-teksystems-episode1.png</image:loc>
      <image:title>Podcast - Special Episode: The Digital Revolution with Burk Buechler from TEKsystems</image:title>
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    <loc>https://www.gregkihlstrom.com/the-agile-world-podcast-season-1/2019/4/16/episode-10-branding-and-focus</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1555412360021-9G5E9CMI9PKTQ1A7HLA5/TheAgileWorld-GregKihlstrom-Episode-10.png</image:loc>
      <image:title>Podcast - Episode 10: Branding and Focus</image:title>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1554808317945-2ZIK625ZP0WWJ6S9WTTI/the-agile-world-episode-9</image:loc>
      <image:title>Podcast - Episode 9: Attracting the Right Customers with Your Brand</image:title>
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    <lastmod>2023-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1554202253905-NBWO223JAFFMVDXBQGM1/TheAgileWorld-Episode-08.png</image:loc>
      <image:title>Podcast - Episode 8: Great Branding is Targeted</image:title>
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    <loc>https://www.gregkihlstrom.com/the-agile-world-podcast-season-1/2019/3/26/episode-7-branding-and-expectation-setting-for-customers</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1553595455847-W8O5WZD6IE4MIMIT82IW/TheAgileWorld-Episode-07.png</image:loc>
      <image:title>Podcast - Episode 7: Branding and Expectation-Setting for Customers</image:title>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1552993883687-5BQ3UMJNRRPC2G6B739C/TheAgileWorld-Episode-06.png</image:loc>
      <image:title>Podcast - Episode 6: Brands and Value Creation for the Organization</image:title>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1551755503092-X8S5I40UWVW8I8RVTNV1/TheAgileWorld-Episode-05.png</image:loc>
      <image:title>Podcast - Episode 5: Great Branding Differentiates</image:title>
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    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1551755618949-H00B0P2XXBY5Y36YFOQL/TheAgileWorld-Episode-04.png</image:loc>
      <image:title>Podcast - Episode 4: Your Brand is Evolving</image:title>
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      <image:title>Podcast - Episode 3: Your Brand is a Relationship</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1551755775983-ELWROAFSZ003IQV05T6N/TheAgileWorld-Episode-02.png</image:loc>
      <image:title>Podcast - Episode 2: Your Brand is More Than a Logo</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1551755271431-F3Q4P02GBIFKSIVJY7XM/TheAgileWorld-Episode-01.png</image:loc>
      <image:title>Podcast - Episode 1:  Your Brand is a Vocabulary</image:title>
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      <image:title>Upcoming Events</image:title>
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    <lastmod>2025-09-20</lastmod>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2025-09-20</lastmod>
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    <lastmod>2025-07-15</lastmod>
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  <url>
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    <lastmod>2025-07-15</lastmod>
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    <lastmod>2025-07-15</lastmod>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/d2f300c6-8906-4e07-be65-92e0789b4ad0/Newsroom-Template-1.png</image:loc>
      <image:title>Upcoming Events - Stafford Tourism and Business Marketing Summit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <lastmod>2025-02-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/42513356-e25f-43dc-afc2-004eaaf8d6cb/etailpalmsprings.jpg</image:loc>
      <image:title>Upcoming Events - eTail Palm Springs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2025/4/28/cxpa-leaders-advance</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/9bc42bef-b7e2-4f91-9fc8-2ee0d622752e/Greg+Kihlstrom+CXLA+Promo.png</image:loc>
      <image:title>Upcoming Events - CXPA Leaders Advance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2024/10/15/business-growth-via-ai</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1728829636113-3F0D4B7UXRQKFWWE1IZE/WGN-business-growth-though-ai.png</image:loc>
      <image:title>Upcoming Events - Business Growth via AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2024/10/30/mid-atlantic-marcom-summit</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1728049187732-JWL2B252OMRFNLMABVPV/Asset-1%404x-8.png</image:loc>
      <image:title>Upcoming Events - Mid-Atlantic MarCom Summit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2024/10/2/cmswire-webinars-ai-driven-customer-experience-the-future-of-personalization-and-self-service</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1727808388618-NI3MV13LUCWHU6TJ5EVP/CMSW_Webinars.png</image:loc>
      <image:title>Upcoming Events - CMSWire Webinars: AI-Driven Customer Experience: The Future of Personalization and Self-Service - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/6f97e223-1947-4826-96f9-391b2713a345/NICE-logo-June2023.png</image:loc>
      <image:title>Upcoming Events - CMSWire Webinars: AI-Driven Customer Experience: The Future of Personalization and Self-Service - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2024/10/1/medallia-building-loyalty-how-top-brands-create-forever-customers-with-cx</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2024-06-14</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2024/6/17/forrester-cx-north-america</loc>
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    <lastmod>2024-06-14</lastmod>
  </url>
  <url>
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    <priority>0.5</priority>
    <lastmod>2024-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/9f901073-7be0-4125-867a-6a8ddfb231f6/globalcxm.jpg</image:loc>
      <image:title>Upcoming Events - Global CXM 360 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2024/8/12/etail-boston</loc>
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    <lastmod>2024-03-01</lastmod>
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  <url>
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    <lastmod>2024-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1706455982941-9V6G5UG9AHO613DNOPQ0/https___cdn.evbuc.com_images_681846349_239861358_1_original.png</image:loc>
      <image:title>Upcoming Events - B2B MarCom Summit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2024/4/30/cxpa-leaders-advance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/972cb880-a24a-4680-b104-c72b0bea3be1/Untitled-1.png</image:loc>
      <image:title>Upcoming Events - CXPA Leaders Advance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2024/4/12/aaf-district-3-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1706023639072-M9E5VHFYJO6WCA0YBIOG/cropped-AAFDistrict3_Short_Color.png</image:loc>
      <image:title>Upcoming Events - AAF District 3 Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2024/3/7/aamd-techcon</loc>
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      <image:title>Upcoming Events - AAMD TechCon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Upcoming Events - NRF '24 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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      <image:title>Upcoming Events - Medallia Experience 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Upcoming Events - MAICON 24: It's (Past) Time for AI Operations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>Upcoming Events - BrightTalk by TechTarget: Customer Journey Operations: Building &amp;amp; Managing Multi-Channel Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
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      <image:title>Upcoming Events - DigiMarCon Washington DC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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      <image:title>Upcoming Events - The State of Customer Experience 2023: What's Next For CX? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2023/5/8/cxps-2023-beyond-the-hype-real-ways-to-utilize-ai-in-your-cx</loc>
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      <image:title>Upcoming Events - CXPS 2023: Beyond the Hype: Real Ways to Utilize AI in your CX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>Upcoming Events - CX Exchange USA: Ft. Lauderdale, FL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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      <image:title>Upcoming Events - CXPA: CX Leaders Advance, Orlando, FL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Upcoming Events - LogyTalks: Marketing Summit 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Upcoming Events - AMA Milwaukee: The Agile Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Upcoming Events - 2022 Mid-Atlantic Marketing Summit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Upcoming Events - CX Forums Atlanta: CX Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:title>Upcoming Events - Boston CXPA: Agile CX Roundtable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/mitel</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/rda-mvp-summit-series</loc>
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    <lastmod>2023-11-20</lastmod>
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  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/first-party-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/kin-and-carta-cio-roundtable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2022/3/2/boston-cxpa-agile-cx-roundtable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2022/1/24/employee-wellness-and-your-workplace-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/e3f0184e-c521-4de9-92bb-421c20fee058/workchew.jpg</image:loc>
      <image:title>Upcoming Events - Employee Wellness and Your Workplace Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/dsf-22-customer-experience</loc>
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    <lastmod>2023-11-20</lastmod>
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  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/12/1/baltimore-aaf-agile-creativity</loc>
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  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/adapt-international-2021</loc>
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    <lastmod>2023-11-20</lastmod>
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  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/ama-milwaukee-agile-brand</loc>
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    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/10/7/vacul-ceo-summit</loc>
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    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/11/10/2021-mid-atlantic-marketing-summit</loc>
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    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/9/19/return-on-creativity-lunch-hour-october-14-2021-4aldr</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1632073684327-VKF1FJYACUG88BB3WBZT/ROC-LH-_AED-FOW-Lockup-color-with-date+square.png</image:loc>
      <image:title>Upcoming Events - Return on Creativity: Lunch Hour - November 18, 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/11/3/cxpa-boston-agile-cx-roundtable-with-greg-kihlstrm</loc>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/9/17/ama-jacksonville-the-agile-brand</loc>
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  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/7/13/return-on-creativity-return-to-work</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
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  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/9/19/return-on-creativity-lunch-hour-october-14-2021</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1632073684327-VKF1FJYACUG88BB3WBZT/ROC-LH-_AED-FOW-Lockup-color-with-date+square.png</image:loc>
      <image:title>Upcoming Events - Return on Creativity: Lunch Hour - October 14, 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/9/22/connected-leader-agile-approaches-to-managing-continual-change</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
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  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/ama-madison-annual-conference</loc>
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    <lastmod>2023-11-20</lastmod>
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  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/12/7/return-on-creativity-return-on-education</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/upcoming-events-1/2021/9/14/return-on-creativity-return-on-leadership</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1629202502813-VPKNRFE7QSN6IK8QAS3M/ROC091421-_AED-FOW-Lockup-color-with-date+square.png</image:loc>
      <image:title>Upcoming Events - Return on Creativity: Return on Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/writing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1532195438755-QQGTSTVJW8G9E55R3ZUV/IMG_8178.JPG</image:loc>
      <image:title>Overview</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/cd6e4e5e-2d52-4211-a987-c6c96ade2fde/70.png</image:loc>
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    </image:image>
    <image:image>
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    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/f133fd9d-9c71-41b3-b27a-545129968a88/89.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/df3cfc2a-9749-4d0b-89fb-f566dbf57125/Greg-Speaking-3.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-web</loc>
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    <priority>0.75</priority>
    <lastmod>2019-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1507505936341-LCXSQ8XJUBI88IQNUMVI/agile-web.png</image:loc>
      <image:title>The Agile Web (2016)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1507505898234-3KOJIO3SLU2416AK8YD6/bookcover.png</image:loc>
      <image:title>The Agile Web (2016) - The Agile Web</image:title>
      <image:caption>A Challenge to Re-examine the Methods and Processes Used to Plan, Enhance and Optimize Websites</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073224-U2FXDRH4VFGPRCGU0RRA/amazon.png</image:loc>
      <image:title>The Agile Web (2016)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073233-WE32DV763B0G2BLCTBHE/barnesnoble.png</image:loc>
      <image:title>The Agile Web (2016)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073662-GN1UK881X1J6UZSNJ8A7/googlebooks.png</image:loc>
      <image:title>The Agile Web (2016)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073705-8SXS11223MQUFVG6MZ69/ibooks.png</image:loc>
      <image:title>The Agile Web (2016)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337074125-47DO8MQMBFK4R2V3TH1A/rakutenkobo.png</image:loc>
      <image:title>The Agile Web (2016)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1507505898234-3KOJIO3SLU2416AK8YD6/bookcover.png</image:loc>
      <image:title>The Agile Web (2016) - The Agile Web</image:title>
      <image:caption>A Challenge to Re-examine the Methods and Processes Used to Plan, Enhance and Optimize Websites</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/theagilebrand</loc>
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    <priority>0.75</priority>
    <lastmod>2022-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1551031517974-I7T4ASPZTSXNDQ5WJO3K/homepage-LARGE.jpg</image:loc>
      <image:title>The Agile Brand (2018)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1532195010704-0G9H5I8R1PE9MJ0NGKSM/agilebrand-ebookcover.jpg</image:loc>
      <image:title>The Agile Brand (2018)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547395089799-AW8RW1NYHIG70JTL4PS1/speaking-banner.png</image:loc>
      <image:title>The Agile Brand (2018) - Keynote Speaker on CX and Digital Transformation</image:title>
      <image:caption>Greg Kihlström speaks internationally about CX, Digital Strategy, and New Technology</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073224-U2FXDRH4VFGPRCGU0RRA/amazon.png</image:loc>
      <image:title>The Agile Brand (2018)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073233-WE32DV763B0G2BLCTBHE/barnesnoble.png</image:loc>
      <image:title>The Agile Brand (2018)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073662-GN1UK881X1J6UZSNJ8A7/googlebooks.png</image:loc>
      <image:title>The Agile Brand (2018)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073705-8SXS11223MQUFVG6MZ69/ibooks.png</image:loc>
      <image:title>The Agile Brand (2018)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337074125-47DO8MQMBFK4R2V3TH1A/rakutenkobo.png</image:loc>
      <image:title>The Agile Brand (2018)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1532195010704-0G9H5I8R1PE9MJ0NGKSM/agilebrand-ebookcover.jpg</image:loc>
      <image:title>The Agile Brand (2018)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547395089799-AW8RW1NYHIG70JTL4PS1/speaking-banner.png</image:loc>
      <image:title>The Agile Brand (2018) - Keynote Speaker on CX and Digital Transformation</image:title>
      <image:caption>Greg Kihlström speaks internationally about CX, Digital Strategy, and New Technology</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/about-greg-kihlstrom</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1670073373529-BPO0CZCT56WDRSNIXW6U/22-135-0001-select.jpg</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/8e635fd0-5feb-406a-9f5d-0b8f680b5dc8/SectaAI_KOXWai0a-+brandcolor+copy.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547395516599-1QE7NBT8SN5A5ODKIZF4/speaking-banner.png</image:loc>
      <image:title>Bio &amp; Awards - Keynote Speaker on CX and Digital Transformation</image:title>
      <image:caption>Greg Kihlström speaks internationally about CX, Digital Strategy + Marketing, New Technology</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1727826418547-GCUKJCD28O9IDQJ2HUB4/thinkers360-overall.jpg</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1727826586426-Z2J8I1H1LARMM6N6B9LC/thinkers360-marketing-digitaltrans.jpg</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1766521654312-3MAG81VYCJSJ1V3MUS26/cmswire-contributor-of-the-year.jpg</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1727826491167-YJEBL6C3EBEFL6JBQ0UT/feedspot---top10.jpg</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1659787201289-EYQBRBKGBGUBCNLJUNXF/icmi.jpg</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1695388922492-5K79CW75OY02GY7ZO7PN/cxpa-awards.jpg</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547389410329-BXIUL9R8FNAUP61X6UOZ/np4.png</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547389427008-X85ABEAJG7HZLKNEPJBO/advertisingage.png</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547389555149-OGS8VAO152YSR6DISB8Y/adweek.png</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547389427603-M1GL9MWODBHLGKHNE6VM/washingtonpost.png</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547389427082-KXJW7E1G72XK3GXIZRQR/forbes.png</image:loc>
      <image:title>Bio &amp; Awards</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/customer-employee-experience-speaker</loc>
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    <lastmod>2025-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1551567267829-D08ILAPM3WQJ1AKQVA8J/51768539_387490038711893_3460007481015944244_n.jpg</image:loc>
      <image:title>Contact Greg Kihlstrom</image:title>
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  <url>
    <loc>https://www.gregkihlstrom.com/ever-seeking-2018</loc>
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    <priority>0.75</priority>
    <lastmod>2018-10-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1539955606592-74AKWZQMSIBFPJDT7EN4/search-book-cover-3-website.jpg</image:loc>
      <image:title>Ever Seeking (2018)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1539755181156-OTRW1O4JN8X2SC2BT57B/search-book-cover-3-ebook-vertical.jpg</image:loc>
      <image:title>Ever Seeking (2018)</image:title>
      <image:caption>Ever Seeking The History and Future of Search By Greg Kihlström</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1539755181156-OTRW1O4JN8X2SC2BT57B/search-book-cover-3-ebook-vertical.jpg</image:loc>
      <image:title>Ever Seeking (2018)</image:title>
      <image:caption>Ever Seeking The History and Future of Search By Greg Kihlström</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/overview-1</loc>
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    <priority>0.75</priority>
    <lastmod>2021-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1532195438755-QQGTSTVJW8G9E55R3ZUV/IMG_8178.JPG</image:loc>
      <image:title>Writing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1542489296045-PF4GDG4RRVAZLI4I0YRE/advertisingage.png</image:loc>
      <image:title>Writing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1542489296083-G97HT60TQVMUI0COE3Q0/bizjournal.png</image:loc>
      <image:title>Writing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1542489296451-QWO913S5FDESSC9RNP3Q/capconm.png</image:loc>
      <image:title>Writing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1542489296490-RL46QAG06QT1VH8JL5KC/forbes.png</image:loc>
      <image:title>Writing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1542489296926-1A395IEAUTNU5LUHSIIJ/washingtonpost.png</image:loc>
      <image:title>Writing</image:title>
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  <url>
    <loc>https://www.gregkihlstrom.com/thank-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-19</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/digital-delight-cx-2019</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1550454149788-XAN75667223K07KMCY8N/website-image.jpg</image:loc>
      <image:title>Digital Delight, Customer and Employee Experience, 2nd Edition (2019)</image:title>
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    <image:image>
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      <image:title>Digital Delight, Customer and Employee Experience, 2nd Edition (2019)</image:title>
      <image:caption>Digital Delight Planning, Measuring, and Optimizing Great Digital Customer and Employee Experiences By Greg Kihlström</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1575776940846-194Q7Q6HVMLC7VV4KSF7/front-cover-only-ebook-2nd-edition-final.jpg</image:loc>
      <image:title>Digital Delight, Customer and Employee Experience, 2nd Edition (2019)</image:title>
      <image:caption>Digital Delight Planning, Measuring, and Optimizing Great Digital Customer and Employee Experiences By Greg Kihlström</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/about-the-podcast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1548094455128-MQFXQ84M0TDTYHUZMA41/podcast-banner-large.jpg</image:loc>
      <image:title>About the Podcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/bee7bc6f-36ae-4598-9102-ffa7e41ec881/ABS7__Profile+Picture+with+name+and+photo+duotone+circle+copy.png</image:loc>
      <image:title>About the Podcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/eae66c3e-2619-4ca1-ad5a-88a88e247ce3/greg-kihlstrom-2024-24-1400px-best.jpg</image:loc>
      <image:title>About the Podcast</image:title>
      <image:caption>Greg Kihlström, Host of The Agile Brand podcast</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/subscribe</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1548094455128-MQFXQ84M0TDTYHUZMA41/podcast-banner-large.jpg</image:loc>
      <image:title>Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1548423523695-NPOVFRX9F121L6CSNLOS/lockup-white-transparent.png</image:loc>
      <image:title>Newsletter</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547395516599-1QE7NBT8SN5A5ODKIZF4/speaking-banner.png</image:loc>
      <image:title>Newsletter - Looking for a speaker?</image:title>
      <image:caption>Greg speaks internationally about CX, Digital Strategy + Marketing, New Technology</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/newsletter-signup</loc>
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    <priority>0.75</priority>
    <lastmod>2019-02-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1548094455128-MQFXQ84M0TDTYHUZMA41/podcast-banner-large.jpg</image:loc>
      <image:title>Sign up for the Newsletter</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1548462652543-XTUIZC33Z4BPU2W0F8IR/lockup-white-transparent.png</image:loc>
      <image:title>Sign up for the Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1548463219754-BAFMB7GIGRO7BDIZSOUZ/ebook-promo.png</image:loc>
      <image:title>Sign up for the Newsletter</image:title>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-10</lastmod>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/center-of-experience</loc>
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    <priority>0.75</priority>
    <lastmod>2022-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1575688127813-K78RU1KPFUV940PZ65DU/COx-homepage-large.jpg</image:loc>
      <image:title>Center of Experience (2020)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1575687960639-NFIV7KECXT036M5H8L0T/COx-book-cover.jpg</image:loc>
      <image:title>Center of Experience (2020)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073224-U2FXDRH4VFGPRCGU0RRA/amazon.png</image:loc>
      <image:title>Center of Experience (2020)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073233-WE32DV763B0G2BLCTBHE/barnesnoble.png</image:loc>
      <image:title>Center of Experience (2020)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073662-GN1UK881X1J6UZSNJ8A7/googlebooks.png</image:loc>
      <image:title>Center of Experience (2020)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337073705-8SXS11223MQUFVG6MZ69/ibooks.png</image:loc>
      <image:title>Center of Experience (2020)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547337074125-47DO8MQMBFK4R2V3TH1A/rakutenkobo.png</image:loc>
      <image:title>Center of Experience (2020)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547395516599-1QE7NBT8SN5A5ODKIZF4/speaking-banner.png</image:loc>
      <image:title>Center of Experience (2020) - Keynote Speaker on CX and Digital Transformation</image:title>
      <image:caption>Greg Kihlström speaks about customer experience, employee experience and digital transformation. Book Greg</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/agile-world-sponsorship</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1548094455128-MQFXQ84M0TDTYHUZMA41/podcast-banner-large.jpg</image:loc>
      <image:title>Guest &amp; Sponsorship Opportunities</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1870249a-cf17-478b-8364-9eca366e84f0/AWS4_Full+Color+Circle.png</image:loc>
      <image:title>Guest &amp; Sponsorship Opportunities</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1547395516599-1QE7NBT8SN5A5ODKIZF4/speaking-banner.png</image:loc>
      <image:title>Guest &amp; Sponsorship Opportunities - Looking for a speaker?</image:title>
      <image:caption>Greg speaks internationally about CX, Digital Strategy + Marketing, New Technology</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/the-agile-world-version-next-now-season-2-brought-to-you-by-teksystems</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1553601316167-0IIGV29AQG6TXM26CJS0/agileworld-homepage-large.jpg</image:loc>
      <image:title>The Agile Brand - Version Next, Now Season 2 - brought to you by TEKsystems</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1573390828241-DL3FUTVFLE5OJ9Q47CLI/Kory+Patrick.jpg</image:loc>
      <image:title>The Agile Brand - Version Next, Now Season 2 - brought to you by TEKsystems</image:title>
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  <url>
    <loc>https://www.gregkihlstrom.com/agile-brand-customer-experience-keynote</loc>
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    <priority>0.75</priority>
    <lastmod>2023-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1619288111579-TK9B8GVGZSP13QUYV95E/CapComm-storytelling.jpg</image:loc>
      <image:title>Agile Brand Customer Experience Keynote</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1621025894192-8XUN117TL9RTZ7H9PSU4/TheAgileBrand_COVER.jpg</image:loc>
      <image:title>Agile Brand Customer Experience Keynote - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1621025894192-8XUN117TL9RTZ7H9PSU4/TheAgileBrand_COVER.jpg</image:loc>
      <image:title>Agile Brand Customer Experience Keynote - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/agile-workforce-presentation-2</loc>
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    <priority>0.75</priority>
    <lastmod>2023-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618405811284-0O23287VC9JRZSBAMDUG/agile-workforce-homepage-large.jpg</image:loc>
      <image:title>Agile Workforce Employee Experience Keynote Speaker</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1608686722251-Y70HJXC1F2X9LP83IMJ4/agile-workforce-cover-small.jpg</image:loc>
      <image:title>Agile Workforce Employee Experience Keynote Speaker</image:title>
      <image:caption>The Agile Workforce, by Greg Kihlström (2021)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1608686722251-Y70HJXC1F2X9LP83IMJ4/agile-workforce-cover-small.jpg</image:loc>
      <image:title>Agile Workforce Employee Experience Keynote Speaker</image:title>
      <image:caption>The Agile Workforce, by Greg Kihlström (2021)</image:caption>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/agile-creativity-presentation-2</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1617237538975-FBB73J90V6XJS5X9IUK2/agile-creativity.jpg</image:loc>
      <image:title>Agile Creativity Presentation</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/df3cfc2a-9749-4d0b-89fb-f566dbf57125/Greg-Speaking-3.jpg</image:loc>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/return-on-experience-presentation-2</loc>
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    <priority>0.75</priority>
    <lastmod>2023-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618234396395-CHE6L70XY4785D9LXVXI/COx-homepage-large.jpg</image:loc>
      <image:title>Return on Experience Customer Experience Keynote</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1586515771935-EYOE31O4EWJ8EE9V0KK7/TheCENTERofExperience-COVER_Social.jpg</image:loc>
      <image:title>Return on Experience Customer Experience Keynote</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1586515771935-EYOE31O4EWJ8EE9V0KK7/TheCENTERofExperience-COVER_Social.jpg</image:loc>
      <image:title>Return on Experience Customer Experience Keynote</image:title>
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    <lastmod>2026-04-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/8edbb912-a27d-4dae-bfa5-c3882105fac0/amperity.jpg</image:loc>
      <image:title>Agile Brand Workshops</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/39485da3-3792-4b8b-bb74-99107d0d0df8/optimizely.jpg</image:loc>
      <image:title>Agile Brand Workshops</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/a94fd0eb-2203-4959-aee8-b617cfa923bf/website-logos.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/dd91c8c4-134c-499f-885c-12335cde803e/regions.jpg</image:loc>
      <image:title>Agile Brand Workshops</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/41c038e0-e420-42b4-981a-3582de31e25e/nationwide.jpg</image:loc>
      <image:title>Agile Brand Workshops</image:title>
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      <image:title>Agile Brand Workshops</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/631b012b-508c-4259-9dc2-6a13d211f52f/certapro.jpg</image:loc>
      <image:title>Agile Brand Workshops</image:title>
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      <image:title>Agile Brand Workshops</image:title>
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    <image:image>
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    <image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1621810429055-LJ1ZHQKM4SW8PEY0UR49/agile-digital-transformation-16x9.png</image:loc>
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    <image:image>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/b7eeb43a-531f-43c5-8096-0b19d1290393/3.png</image:loc>
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  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/big-a-little-a-agile</loc>
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    <priority>0.75</priority>
    <lastmod>2021-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1635279222347-IIP1412JBH2OJ0DBZRWX/agile-cx-slide_Agile+CX.jpg</image:loc>
      <image:title>Big A little a Agile</image:title>
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  <url>
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    <priority>0.75</priority>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618234396395-CHE6L70XY4785D9LXVXI/COx-homepage-large.jpg</image:loc>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1670073373529-BPO0CZCT56WDRSNIXW6U/22-135-0001-select.jpg</image:loc>
      <image:title>Marketing Technology Keynote Speaker</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1669896970424-JMU9XH5SA0L9TR80IWQU/greg-speaking-ALX-2022_0008_Layer%2B5.jpg</image:loc>
      <image:title>Marketing Technology Keynote Speaker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/99449f71-4111-4239-9850-513f41bf420d/HOC-promotional-cover-800x800small.png</image:loc>
      <image:title>Marketing Technology Keynote Speaker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1669856371933-17VCRIDVRUCQQWRBNHMY/greg-speaking-ALX-2022_0008_Layer+5.jpg</image:loc>
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    <image:image>
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    <image:image>
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  <url>
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    <priority>0.75</priority>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1649688062032-K7TGPAQELU4VRCSO5DEC/roi-personalization-cover.jpg</image:loc>
      <image:title>ROI on Personalized Customer Experiences</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/a99ef63c-6d51-4d63-beff-2ed8bd84b7a4/secta.ai_002.jpg</image:loc>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>Agile Brand Guide to CDPs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/92f5b060-9a86-4eef-b9ab-10feae5dd804/ABG_CDP-2022-edition-ebook-v2.jpg</image:loc>
      <image:title>Agile Brand Guide to CDPs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <image:image>
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      <image:caption>Now available in paperback or ebook</image:caption>
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    <image:image>
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      <image:caption>Now available in paperback or ebook</image:caption>
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      <image:title>Agile Brand Guide to Agile Marketing Part 1</image:title>
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    <image:image>
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      <image:title>Agile Brand Guide to Agile Marketing Part 1 - Make it stand out</image:title>
      <image:caption>Available in digital, paperback and audiobook formats</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/6e496f73-d9d3-4d8d-9bbb-cd977957b472/ABG-AM1-coverforweb.jpg</image:loc>
      <image:title>Agile Brand Guide to Agile Marketing Part 1 - Make it stand out</image:title>
      <image:caption>Available in digital, paperback and audiobook formats</image:caption>
    </image:image>
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    <image:image>
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      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX - Make it stand out</image:title>
      <image:caption>Greg Kihlström, Best-selling author, speaker, and entrepreneur</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1617882981840-C5TUA41YL4RWZZYVTLJ7/fusion92+%282%29.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1618359420178-8Y5WFWNEZ0YJS74GZS3I/talk-with-greg-kihlstrom-customer-employee-experience-expert-training-courses-980x551.jpeg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1669897220520-8X0J6EG1UGXWPCO6K8RH/greg-speaking-ALX-2022_0000_Layer+13.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1761249587199-B3JS5FSIQDN7TMFZLXA9/altasciences.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1775130432309-8O5RNYD061CKDOG1T3RC/amperity.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1761250643530-U472M7UWJZX79TJ8E18Y/ana.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1670417531514-DNFM1H3NFXJTBNGC9QHB/arlington.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1758232965163-Q50SWJX83J5TIJKAIAB9/avmed.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1758232965529-BLPN702ARLE8C91KVGSQ/certapro.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1761250643491-Z1IW80N3FMKV9L2OV9P2/dsf.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1775130248360-GB46HVSVZX3IOOUKFF0D/economic-times.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1670417493098-QP134OV94E3L3H40DVMC/ey.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1761249588237-M8PAS23C30HGJHU0WC35/freudenberg.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1761400632053-5NMJHN3LKU78WK84FS5F/workshops.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1761400632040-WCO0A13O6E8OODY9BN2V/mufg.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1761249587212-F63Q12BM2J2KDQVGTS3U/nafa.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1664477054239-EC09Y6YF60GK2S6I1WVI/nationwide.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1775130353585-GRTRCWDAVBGXBIQDR9P9/optimizely.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1664477054738-KE3FMK641CS6PHIW5DDS/regions.jpg</image:loc>
      <image:title>Greg Kihlström Keynote Speaker on MarTech and CX</image:title>
    </image:image>
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      <image:title>Agency Sponsorships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/41391cb1-dae4-4808-8c8e-041888e4d053/AWS5__Ceres+Q3+-+Sue+Keith.jpg</image:loc>
      <image:title>Agency Sponsorships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/b4ef2a0c-d16d-4cb0-a61e-cd12cd955b86/AWS5_Dharma+Pachner.jpg</image:loc>
      <image:title>Agency Sponsorships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/f2f58cf0-c25e-48ae-9ec5-108cc4c9e8b0/AWS5__TEKsystems+Q2+ep+1+-+EP+372.jpg</image:loc>
      <image:title>Agency Sponsorships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/ad057ce7-3606-47fd-8d04-db9c01ef0607/AWS5_Megan+Fishburn-AgencyQ.jpg</image:loc>
      <image:title>Agency Sponsorships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1660865656894-J4978T5LBRK5BYV0MT91/acquia.jpg</image:loc>
      <image:title>Agency Sponsorships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1660865657387-U58GJU12K6T8R14ICEND/adobe.jpg</image:loc>
      <image:title>Agency Sponsorships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1660866369630-ILLWZ73UOQVIRR2RBPW3/arlington.jpg</image:loc>
      <image:title>Agency Sponsorships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1660865656958-HVVCLUE4R9576UB73L11/attribution.jpg</image:loc>
      <image:title>Agency Sponsorships</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1673291768075-4CMTKMYM8TNRVBTWBEKT/basecamp.jpg</image:loc>
      <image:title>Agency Sponsorships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1660865626551-J8P076TAT6MSN46XD5QV/image-asset.jpeg</image:loc>
      <image:title>Agency Sponsorships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1660866369587-VVGGQ1XQIJ57Y3BAU582/mitel.jpg</image:loc>
      <image:title>Agency Sponsorships</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1673291884314-8TB95CAERQQ2N53W7AN5/optimizely.jpg</image:loc>
      <image:title>Agency Sponsorships</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1660865657617-AGPM3LID8XYJYJTSXSXG/sitecore.jpg</image:loc>
      <image:title>Agency Sponsorships</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1660865742205-LTIJ43KZUC04C6XO36C3/teksystems.jpg</image:loc>
      <image:title>Agency Sponsorships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/de54105e-f9ce-415e-b334-eae7373ab114/feedspot.jpg</image:loc>
      <image:title>Agency Sponsorships</image:title>
      <image:caption>Greg Kihlström, Host of The Agile World podcast</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/a5889903-e045-470b-8cc8-448c6e99f82c/signal-awards.jpg</image:loc>
      <image:title>Agency Sponsorships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregkihlstrom.com/picking-your-ai-philosophy</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1670073373529-BPO0CZCT56WDRSNIXW6U/22-135-0001-select.jpg</image:loc>
      <image:title>Picking Your AI Philosophy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/df3cfc2a-9749-4d0b-89fb-f566dbf57125/Greg-Speaking-3.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/f4348803-9d4e-42e4-8f0c-46270324806a/ABG_AIM-2023-edition-ebook-v1.jpg</image:loc>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1634552695338-MTDJ7GWO8BZXM8PA1CJP/website-banner-01.jpg</image:loc>
      <image:title>Priority is Action (2024)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/a1ebf7fd-d068-4232-bbd3-086ea15d001b/2.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1634552695338-MTDJ7GWO8BZXM8PA1CJP/website-banner-01.jpg</image:loc>
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    <image:image>
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      <image:title>Version Next Now Season 2</image:title>
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    <image:image>
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      <image:title>Version Next Now Season 2</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1606994163500-GYHB5O8TYDQ9VX6BCFWX/mike-mulligan.jpg</image:loc>
      <image:title>Version Next Now Season 2</image:title>
      <image:caption>Mike Mulligan, TEKsystems</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1606993995767-ATSZM5FODWR40DNHQ73I/Kory+Patrick.jpg</image:loc>
      <image:title>Version Next Now Season 2</image:title>
      <image:caption>Kory Patrick, TEKsystems</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1600612485291-C7ZZ5B5N6YQM9IW1NZHK/leslie-deutsch.jpg</image:loc>
      <image:title>Version Next Now Season 2</image:title>
      <image:caption>Leslie Deutsch, Director of Learning Solutions, TEKsystems</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1600612467202-YKAP90RA16WEJGS0TG1O/jennifer-doyle.jpg</image:loc>
      <image:title>Version Next Now Season 2</image:title>
      <image:caption>Jennifer Doyle, Vice President of Operations, 1Strategy</image:caption>
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    <image:image>
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      <image:caption>Ricardo Madan, Vice President of Technology Products &amp; Services, TEKsystems</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1592683921795-TJGFW34X6DONB8RF91KK/Jennifer+Kling.jpg</image:loc>
      <image:title>Version Next Now Season 2</image:title>
      <image:caption>Jennifer Kling, Director of Enterprise Applications, Data Analytics and Insights, TEKsystems</image:caption>
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    <image:image>
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      <image:title>Version Next Now Season 2</image:title>
      <image:caption>Ram Palaniappan, Senior Practice Director of Data Analytics and Insights, TEKsystems</image:caption>
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    <image:image>
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      <image:title>Version Next Now Season 2</image:title>
      <image:caption>Burk Buechler, Managing Director of Digital Solutions, TEKsystems</image:caption>
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    <image:image>
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      <image:title>Version Next Now Season 2</image:title>
      <image:caption>Steve Householder, Director of Digital Experience, TEKsystems</image:caption>
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      <image:title>Version Next Now Season 3</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1579824590251-PLDG9AGK3YHTZF630OXU/teksystems-logo.png</image:loc>
      <image:title>Version Next Now Season 3</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/c2e4f9d5-552e-4128-8b41-7ea317e295b7/leslie+deutsch.jpeg</image:loc>
      <image:title>Version Next Now Season 3 - Make it stand out</image:title>
      <image:caption>Leslie Deutsch, Executive Director, Learning Solutions, TEKsystems</image:caption>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/0fe1951a-d46d-4990-9eaa-600eef7cbd42/lauren-kolo.jpeg</image:loc>
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    <image:image>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1634856923675-E3F9ZJFU3VS7IZLRWSNF/Paul-valenuela.jpeg</image:loc>
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      <image:caption>Paul Valenzuela, Workplace Services Solution Architect, TEKsystems</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1634856955188-8MF9E4EWPNJHZXEKCW79/natalie-lister.jpeg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1634856979619-AS2XEE0QN6N637GXHLCT/colby-love.jpeg</image:loc>
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    <image:image>
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      <image:title>Version Next Now Season 1</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1553952397908-W67SFF3AX8O56QKHQ7H5/burk-buechler.jpg</image:loc>
      <image:title>Version Next Now Season 1</image:title>
      <image:caption>Burk Buechler Managing Director of Digital Solutions TEKsystems</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b5da1a49fc2b50d0978fa1/1558878110303-UO0KH24M42UWVETPEHWP/Jennifer-Kling-200px.png</image:loc>
      <image:title>Version Next Now Season 1</image:title>
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    <image:image>
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      <image:caption>House of the Customer Based on the best-selling book by industry expert Greg Kihlström, this workshop provides insights into the processes, methods, and platforms that allow brands to provide the personalized customer experience of the future. This workshop can be offered in-person or virtually as a half-day or full-day session.</image:caption>
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      <image:caption>The Center of Experience Based on best-selling author Greg Kihlström’s book, The Center of Experience, this workshop provides the processes and methods to achieve organizational transformation driven by great customer experience. This workshop can be offered in-person or virtually as a half-day or full-day session.</image:caption>
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      <image:caption>ANA: Agile Marketing Certification (4-part course) Available exclusively from the Association of National Advertisers. The approach outlined in this course was created to help marketers better and more quickly realize value from their personalization efforts. This course will walk you through Agile fundamentals and how they can be directly applied to your marketing efforts and the team implementing them. (links to the ANA website)</image:caption>
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      <image:caption>NEW - The Agile Brand Academy The Agile Brand Academy offers online classes to marketing and customer experience professionals, including introductions to the newest and most exciting marketing technology platforms and concepts. These courses are based on the best-selling Agile Brand Guides series of books. Visit The Agile Brand Guide website for more information</image:caption>
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    <lastmod>2025-12-23</lastmod>
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      <image:caption>The Agile Brand Guide to Customer Data Platforms By Greg Kihlström #1 Amazon Best Seller: In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print as an ebook. Buy on Amazon | Audiobook</image:caption>
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      <image:caption>The Agile Brand Guide to Customer Journey Orchestration By Greg Kihlström, with a Foreword by Mark Smith, PhD, SVP of Digital Experience, CSG #1 Amazon Best Seller: In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration also features a foreword by Mark Smith, SVP of Digital Experience CSG. Buy on Amazon | Audiobook</image:caption>
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      <image:title>Agile Brand Guides - The Agile Brand Guide to Agile Marketing Fundamentals (Copy)</image:title>
      <image:caption>The Agile Brand Guide to Agile Marketing Fundamentals By Greg Kihlström, with a Foreword by Jascha Kaykas-Wolff, President at Lytics #1 Amazon Best Seller: Applying Agile principles to your marketing efforts can bring increased focus, productivity, and generate better results. Putting it into practice, however, takes a knowledge of both the fundamentals as well as what it takes to truly implement Agile in your enterprise. BUY ON AMAZON | AUDIOBOOK</image:caption>
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      <image:title>Agile Brand Guides - The Agile Brand Guide to Agile Marketing Implementation (Copy)</image:title>
      <image:caption>The Agile Brand Guide to Agile Marketing Implementation By Greg Kihlström with a Foreword by Anthony Coppedge, Business Agility Lead, Digital Sales at IBM Coming May 2023: Applying Agile principles to your marketing efforts can bring increased focus, productivity, and generate better results. Putting it into practice, however, takes a knowledge of both the fundamentals as well as what it takes to truly implement Agile in your enterprise. This 2-part series will tackle all of this and more. PRE-ORDER NOW</image:caption>
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      <image:title>Agile Brand Guides - The Agile Brand Guide to MarTech Stack Evaluation (2023) (Copy)</image:title>
      <image:caption>The Agile Brand Guide to MarTech Stack Evaluation (2023) By Greg Kihlström Coming June 2023: Using marketing technology to reach potential and current customers is no longer optional. Brands must continue to find ways to provide more relevant, personalized experiences to their customers, while gaining a better understanding in order to continuously improve. Additionally, marketing teams must keep up with the pace to create personalized content variations, understand attribution in an omnichannel environment, and ensure they are staying one step ahead of both the competition and customer expectations. PRE-ORDER NOW | LEARN MORE</image:caption>
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    <lastmod>2026-01-02</lastmod>
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      <image:title>Books - House of the Customer (2023) (Copy)</image:title>
      <image:caption>House of the Customer (2023) This best-selling book is a blueprint for 1:1, customer-first, employee-driven business transformation. The new book by Greg Kihlström featuring a Foreword by Barry Padgett, CEO of Amperity</image:caption>
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      <image:title>Books - The Agile Brand Guide Book Series (Copy)</image:title>
      <image:caption>The Agile Brand Guide Book Series The #1 Amazon International Best-Selling Series Written on several topics from AI &amp; Marketing to Agile Marketing to Customer Data Platforms, this internationally best-selling series of short read (3 hours or less) books helps marketing leaders and aspiring leaders get up to speed on key platforms and concepts quickly and with real-world scenarios.</image:caption>
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      <image:title>Books - Meaningful Measurement of the Customer Experience (2022) (Copy)</image:title>
      <image:caption>Meaningful Measurement of the Customer Experience (2022) Foreword by Greg Melia, CEO of CXPA The book provides provides the processes, methods, and tools to measure, analyze, and improve customer experience within the enterprise.</image:caption>
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      <image:title>Books - The Center of Experience (2020) (Copy)</image:title>
      <image:caption>The Center of Experience (2020) Foreword by Diane Magers The book provides a blueprint for organizations to implement a center of excellence incorporating brand experience, or the combination of customer and employee experience.</image:caption>
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      <image:caption>The Agile Consumer (2019) Foreword by Lisa Nirell The book gives practical examples of how agile thinking and approaches, as well as a shift in consumer behavior are changing the brand-consumer relationship with the opportunity for better outcomes for both.</image:caption>
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      <image:caption>The Agile Brand (2018) The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.</image:caption>
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      <image:title>Books - Digital Delight, 2nd Edition (2019) (Copy)</image:title>
      <image:caption>Digital Delight, 2nd Edition (2019) Digital Delight is a book about digital customer experience by Greg Kihlstrom. It discusses planning, measuring and optimizing a great digital CX.</image:caption>
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      <image:caption>Ever Seeking: The History and Future of Search Engines (2018) Explores the history and future of search on the Web.</image:caption>
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