Greg Kihlström - Biography


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Greg is SVP of Digital at Yes&, a performance-driven marketing agency in the Washington, DC region. He was founder and CEO of Carousel30, a digital agency he started in 2003 which was acquired in late 2017 by Yes&. He is an award-winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. Yes& is a leading digital agency in the Washington DC area, providing digital marketing and web design/development services to clients in a variety of industries. He is currently serving as Vice President on the American Advertising Federation District 2 (Mid-Atlantic Region) Board of Directors, Chair of the American Advertising Federation’s National Innovation Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board.

Greg’s latest book, The Agile Brand (2018) follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. His first book, The Agile Web (2016), discusses the changing landscape of digital marketing and customer experience.

Greg was named a 2018 50 on Fire winner from DC Inno as one of the trendsetters in Media, Marketing and PR in Washington DC. He is a regular contributing writer to Forbes, Social Media Today, iMedia Connection, and Capitol Communicator and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others. He has guest lectured at several schools including Georgetown University, Duke University, American University, University of Maryland, Howard University and Virginia Tech.




  • 2018 50 on Fire Winner - DC Inno

  • 2014 50 on Fire Winner - DC Inno

As Part of the Team at Yes&

  • 2018 Corporate Philanthropy Award - Washington Business Journal

  • 2018 Inc. 5000 Fastest Growing Companies - Inc.

  • 2018 Book of Lists - Top 5 Agency - Washington Business Journal

As Part of the Team at Carousel30

  • iMedia 25 East Coast Agencies to Watch

  • iMedia Small Agency of the Year Nominee

  • Smart CEO Corporate Culture Award (2-time Winner)

  • Corporate Philanthropy Award - Washington Business Journal

  • American Advertising Awards (ADDYs) - Multiple from AAF DC

  • Communication Arts Web Pick of the Day - Multiple