Starting with Greg Kihlstrom’s launch of his newest book, The Agile Brand, library moderator Genelle Schuler led panelists Scott Williams (Newseum), Lisa Nirell (Energize Growth). Geoff Livingston (Livingston Campaigns) and Cynthia Connolly (who doesn’t love Banned in DC?) in a forum that was as lively as the space.

Greg Kihlström has always been fascinated by digital marketing and media. That’s why in 2003 he launched an agency focused on marketing, creative and digital with the purpose of connecting people and their passions. 15 years, multiple awards, and one acquisition later, Kihlstrom has announced the release of his second book.

The Agile Brand is Greg Kihlström’s follow up to The Agile Web (2016), which explored how the agile methodology, when applied properly to digital marketing and website design, can create dramatic improvements in their efforts. In his follow-up, Kihlström explores how brands that embrace consumer feedback and form a reciprocal relationship with them prosper in the modern era of marketing.

The Agile Brand is Kihlström’s follow up to The Agile Web (2016), which explored how the agile methodology, when applied properly to digital marketing and website design, can create dramatic improvements in their efforts. In his follow-up, Kihlström explores how brands that embrace consumer feedback and form a reciprocal relationship with them prosper in the modern era of marketing.

This book is for anyone who aspires to establish a distinct presence with long-term product consumers. The Agile Brand: Brand Creating Authentic Relationships Between Companies and Consumers gives you a deeper understanding of the consumer, sales, and marketing sector. Divided into three parts, the author starts the book by highlighting the basics of brands. Simple questions like what branding is, why we do branding and what makes a brand successful are lucidly answered to the satisfaction of any new comer to the field.

Join Arlington Economic Development, the Arlington Library and the Rosslyn BID on August 16 for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington, D.C., area discuss the place that books play in establishing thought leadership in a digital-first world.

Join Arlington Economic Development, the Arlington Library, and the Rosslyn BID for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington DC metro area discuss the place that books play in establishing thought leadership in a digital-first world.

Join Arlington Economic Development, Arlington Public Library, and the Rosslyn BID for An Arlington Asset, the third installment in the Return on Creativity* series of talks.

Today, at ADMERICA 2018, the American Advertising Federation's Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlstrm will serve as the first Chair of the AAF's National Technology Advisory Committee. It is the organization's first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.

PCI, LeapFrog Solutions, and Carousel30 have joined forces as Yes&, a 55-person “performance-based” marketing agency headquartered in Alexandria, VA.  Named for the principle of positive collaboration central to improvisational theater, the combination is set up to meet clients’ needs for precision solutions across paid, earned, owned, and shared media.

Among the variables that can differentiate a company’s culture is its size. Whether the organization is large or a boutique firm, it’s possible to have a great company culture in either; it just requires focusing on open communication and what makes both sizes unique.

Kihlström has held an active relationship Virginia Tech since 2010, specifically within the College of Business. His efforts include guest lecturing, external event sponsorship and hosting an internship at Carousel30. He previously held a role as President of the Board of Directors of the American Advertising Federation’s Washington DC Chapter, and served on the Board of Trustees of the Trust for the George Washington Memorial Parkway and the National Board of Directors of the American Advertising Federation (AAF).

“Good enough is a cop out. Each team member expects a lot from one another, but they are also always willing to pitch in to help,” says Greg Kihlström.

Based in Washington, Carousel30 has been waving its creative magic wand for 13 years now. During this time it has witnessed the constantly evolving landscape that is bands communication and marketing. From the start the agency had a clear mission: to find innovative and effective ways to connect people to the things they love: brands, products, places, and other people.

Greg Kihlström will be presenting on the topic of website optimization at this year’s Digital Summit DC. Website design and development strategy is an integral part of Carousel30’s core business, “An organization’s Web presence is a critical point of connection to their audiences. At Carousel30 we work with organizations to ensure that this important channel is optimized and achieves its goals.”

Greg is founder and CEO at Carousel30, a Washington, DC-based digital agency. He is an award winning creative director and digital strategist who has worked with top brands, including AARP, Ben & Jerry's, Geico, MTV, Starbucks, The Nature Conservancy, Toyota and United Nations.

Target Marketing spoke with Greg Kihlström, Founder and CEO of Carousel30, a Washington, D.C.-based digital agency that specializes in Web design, branding and marketing.

In TopInteractiveAgencies we use to ask some interesting people of digital marketing world about their career, inspirations, ambitions and future perspectives. In this opportunity we’ve talked with Greg Kihlström, who is founder and CEO at Carousel30, a Washington, DC-based digital agency.

We recently had the opportunity to talk with Greg Kihlström, Founder and Chief Strategy Officer of Carousel30, a full-service digital agency located in Washington, DC. In the following Q&A, he shares with us come of the challenges he sees marketers struggling with today, as well as some of the tools he recommends in overcoming these hurdles. Greg and his firm will also be attending the highly anticipated Mid-Atlantic Marketing Summit, so be sure to stop by an d say hello!

Washington D.C.’s growth as a business hotspot hasn’t left the realm of marketing and advertising behind. In fact, more than a little of the credit for D.C.’s explosive growth can probably be laid at the feet of the creative energy and marketing savvy of people and companies in the ares. The judges for this year’s 50 on Fire event on December 4 have a challenging task picking from among the 15 finalists in this category.