Greg Interviewed on The CX Equation

Greg Kihlström is featured on this episode of The CX Equation, where hosts Chantelle Casey and Mark Clydesdale speak with Greg Kihlström, consultant, author, and host of The Agile Brand podcast, to explore why true agility is not about moving faster, but about moving together with purpose. Greg explains how organisations can avoid confusing constant change with real agility by building alignment, creating disciplined experimentation processes, and balancing team autonomy with shared direction. The conversation explores why data silos, disconnected processes, and behaviour change are the biggest barriers to delivering seamless customer experiences, and how leaders can overcome them without rebuilding their entire organisations. Greg also shares insights on moving beyond AI experimentation toward practical adoption that creates measurable impact.