Yes& SVP Digital Greg Kihlström to Deliver Opening Keynote at Rochester Advertising Week

ROCHESTER, N.Y. - Nov. 4, 2018 - PRLog -- Greg Kihlström will deliver the opening keynote address at the 2018 Rochester Advertising Week. He will then moderate a panel comprised of industry experts from Xerox, Constellation Brands, and Partners & Napier. The keynote and panel discussion will be based on thoughts and ideas from Kihlström's 2018 book, The Agile Brand.

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Greg Kihlstrom
Rochester Ad Week Featuring Opening Keynote by Greg Kihlström

The Agile Brand is about the evolving relationship between company and consumer. It follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want.

Join us Monday night to hear keynote speaker Greg Kihlström and panel discuss his new book, The Agile Brand. Greg will be available after the panel discussion for book signings.

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Greg Kihlstrom
REQ: Book Review of "The Agile Brand"

Kihlström poses the very human question: Is the brand a friend, teacher, or coach? Could it be a celebrity or a revered expert and authority figure? If you can answer that question, it changes how you think about activating the brand.

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Greg Kihlstrom
Yahoo! Business: New Book The Agile Brand By Yes& SVP Digital Greg Kihlström Discusses the Evolving Relationship Between Company and Consumer

The Agile Brand is Greg Kihlström’s follow up to The Agile Web (2016), which explored how the agile methodology, when applied properly to digital marketing and website design, can create dramatic improvements in their efforts. In his follow-up, Kihlström explores how brands that embrace consumer feedback and form a reciprocal relationship with them prosper in the modern era of marketing.

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Greg Kihlstrom
Capitol Communicator: Greg Kihlström's New Book, The Agile Brand

The Agile Brand is Kihlström’s follow up to The Agile Web (2016), which explored how the agile methodology, when applied properly to digital marketing and website design, can create dramatic improvements in their efforts. In his follow-up, Kihlström explores how brands that embrace consumer feedback and form a reciprocal relationship with them prosper in the modern era of marketing.

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Greg Kihlstrom
Literary Titan: Review of The Agile Brand by Greg Kihlstrom

This book is for anyone who aspires to establish a distinct presence with long-term product consumers. The Agile Brand: Brand Creating Authentic Relationships Between Companies and Consumers gives you a deeper understanding of the consumer, sales, and marketing sector. Divided into three parts, the author starts the book by highlighting the basics of brands. Simple questions like what branding is, why we do branding and what makes a brand successful are lucidly answered to the satisfaction of any new comer to the field.

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Greg Kihlstrom
Capitol Communicator: Return on Creativity: An Arlington Asset and Release of “The Agile Brand” by Greg Kihlström Set for August 16

Join Arlington Economic Development, the Arlington Library and the Rosslyn BID on August 16 for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington, D.C., area discuss the place that books play in establishing thought leadership in a digital-first world.

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Greg Kihlstrom
Event Announcement: Return on Creativity + The Release of The Agile Brand by Greg Kihlström

Join Arlington Economic Development, the Arlington Library, and the Rosslyn BID for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington DC metro area discuss the place that books play in establishing thought leadership in a digital-first world.

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Greg Kihlstrom
Yes& SVP Digital Greg Kihlström Announced as Chair of American Advertising Federation National Technology Advisory Committee

Today, at ADMERICA 2018, the American Advertising Federation's Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlstrm will serve as the first Chair of the AAF's National Technology Advisory Committee. It is the organization's first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.

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Greg Kihlstrom
Three D.C.-Area Agencies Merge to Form Yes&

PCI, LeapFrog Solutions, and Carousel30 have joined forces as Yes&, a 55-person “performance-based” marketing agency headquartered in Alexandria, VA.  Named for the principle of positive collaboration central to improvisational theater, the combination is set up to meet clients’ needs for precision solutions across paid, earned, owned, and shared media.

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Greg Kihlstrom
Pamplin welcomes new advisory board members

Kihlström has held an active relationship Virginia Tech since 2010, specifically within the College of Business. His efforts include guest lecturing, external event sponsorship and hosting an internship at Carousel30. He previously held a role as President of the Board of Directors of the American Advertising Federation’s Washington DC Chapter, and served on the Board of Trustees of the Trust for the George Washington Memorial Parkway and the National Board of Directors of the American Advertising Federation (AAF).

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Greg Kihlstrom