eBooks

I’ve written several eBooks about various topics:

  • Ektron to Drupal Website Migrations: A Guide
    (June 2017 for Acquia)

    In January of 2015, Accell-KKR, a private equity firm, combined Ektron and the Swedish company Episerver into a single company and CMS platform. Between the high cost of an Episerver license upgrade and the fact that the open source landscape had evolved significantly over the prior decade to the point where many enterprise organizations (from private and public corporations to government entities) had embraced Drupal and the open source community, this has caused many organizations to choose to migrate off of the Ektron platform and onto a CMS like Drupal.
     

  • Connecting People to Places
    (April 2016 for Carousel30)
    How do we create a deeper connection between consumers and the places that we market? In order to be most effective at this, we need to understand several key aspects of what make places unique and how people find a connection to them.
     

  • The Long view of Customer Experience
    (October 2015)
    Carousel30 is proud to announce “The Long View of Customer Experience: An Engagement Approach for Omni-channel Marketers,” the latest in our series of white paper for digital marketers. Customer experience is a very important topic for any marketer to understand.
     

  • Creating a Digital Strategy for Nonprofits
    (June 2012)

    This guide walks you through an easy-to-follow, 7-step process for creating the building blocks of a digital strategy for nonprofits. It’s a useful tool for any company or organization whose communications or online presences need a solid foundation and course of action, or even those who might just need to refine their existing approach.This includes both parts of a two-part guide written by Greg Kihlström. It is designed to help nonprofits – large and small – to create their own digital strategy from scratch and rethink the relationship between the properties and tactics they are currently being used in terms of their appeal to key audiences, measurable results, and alignment with key organizational goals.

 

WHITE PAPERS

Here are a few white papers I’ve written:

  • The Next Generation of Financial Services Customers: A Marketer's Guide
    (July 2018)
    Research and insights on how financial services companies can reach Millennials and Gen Z.

  • Elements of a Successful Content Strategy
    (August 2015)
    This white paper is intended to explain how to create an effective content strategy, a critical piece of marketing for businesses of all kinds. Having an effective content marketing plan can yield great benefits that reach audiences you might not otherwise reach.

  • Using Tracking Technology: Monitoring Behavior, Action and ROI
    (November 2013)
    From a simple website with Google Analytics installed, to a complex e-commerce website with CRM integration, and marketing automation, we are able to learn a lot about consumers’ buying behavior and path to purchase when the majority of the activity takes place solely online.

  • Optimizing the Mobile User Experience
    with Giuseppe Carabelli (July 2013)
    With tablet sales outpacing laptops and mobile usage continually on the rise, there’s no question that how your brand addresses the mobile user experience can make a huge impact on your business.

  • Introduction to Big Data for Digital Marketers
    (February 2013)
    It’s hard to read a blog, pick up a magazine, or have a conversation about business these days without the term “Big Data” coming up in some form or another. What it is exactly and how it relates to you as a digital marketer can be harder to determine.

  • The Convergence of Marketing, PR and Customer Service
    with Kaitlin Carpenter (November 2012)
    A paradigm shift has been happening in the world of corporate communications for many years now. For a variety of reasons, the convergence of marketing and public relations is well documented and much discussed.

  • Social Search for Hospitality and Tourism
    (August 2012)
    While the term began to pop up in 2004, social search didn’t really affect anyone until around 2008, when Google first began displaying Twitter posts in its search results.