As data has become more readily available, and the platforms that companies use to store information about prospective and current customers have become more sophisticated, there has been an increased focus on creating, measuring and optimizing the customer experience using the best available tools.
There have also been incredible advances in the ability to train and utilize machine learning (ML) and other types of artificial intelligence (AI) to assist multiple functions within an organization. More specifically, there is an incredible opportunity to optimize and enhance the customer experience by using AI.
In recent years, I've seen an increase in both interest and usage of AI in conjunction with marketing and customer experience. I've worked with clients to optimize buyers' journeys with customized AI and ML tools and utilized marketing and advertising platforms that are heavily reliant on these tools as well.
Let’s explore three ways that AI can be used to enhance the customer experience.