Forbes: Four Types Of Metrics That Support Great Customer Experience Measurement

We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the blessing of cheap storage and increasingly simple application programming interface (API) connections between data sources can quickly enough turn into a curse of too much information and not enough time to sort through it all. To overcome this, it is necessary to choose the right customer experience (CX) metrics.

Read the rest on Forbes

Greg Kihlstrom