Forbes: How to Start Measuring Your Customer Experience

Measuring the customer experience is definitely not as simple as measuring the results of a single tactic such as a website, email marketing campaign or in-store sales. The big challenge with measuring customer experience is that it needs to take into account all of your touch points. The opportunity is worth it, though, as it can show you how small improvements in specific points in the journey can make a huge difference.

Read the rest of the article here