iMedia Connection: Do marketers still care about Millennials?

I know what you might be thinking right now: Another marketing article about Millennials? You're probably not alone. You could say that we've all reached a saturation point as far as talk and discussion about marketing to Millennials, engaging with them, and understanding their behavior. Even research by organizations like Forrester has pointed to the fact that this generation is overhyped.

Greg Kihlstrom